Culture and Values

People come first… for real

We built Virgin Mobile on the ideal that “…if you keep your staff happy then the member will be happy, and if you keep them happy then the shareholders are happy”. Know who said that? That’s right: Richard Branson.

That’s a pretty good statement of what we’re about. Want more? Check these out.

  • Our brand values
  • What we value in people
  • Social responsibility review

Our brand values

We’re one of the world’s great brands, with some pretty cool brand values:

  • Brilliant member service
  • Quality
  • Fun & young at heart
  • Innovation people want
  • Good value for money
  • Competitively challenging

What we value in people

When you get down to it, we just love people for who they are.

Virgin Mobile understands that each person brings a different perspective and background to the office each day. We respect those differences and are committed to make sure that all our people can contribute to our success. This includes the opportunity to participate and work without discrimination.

Since our success is based on the success of our people, we want them all to work in a welcoming and supportive environment. It’s a given that we follow the provisions and guidelines below:

  • Canadian Human Rights Act
  • Charter of Rights and Freedoms
  • Employment Equity Act
  • Ontario Human Rights Code

Social responsibility review

Learn how we express our culture and values in our Social Responsibility Review. The review covers the following areas:

  • Our people – How we treat our current and future people
  • Our members – How Virgin Mobile markets and promotes itself; how we treat and provide service to all types of people
  • Our partners – The ethical and environmentally responsible ways we choose suppliers and work with them
  • Our community – Virgin Mobile’s responsibilities and activities all around the world
  • Our future – Looking after our planet